design / development / identity / graphics
Slasheye, a Colorado ranch that specializing in all natural, grass fed beef, was in need of a presence to market their product. starting with an identity that clearly displays what Slasheye is (pssst...it's cattle) for the foundation of the system, sdg took that and expanded it to a digital presence that briefly covers the story and the information of the Angell Canyon Ranch with full backdrop images showing the picturesque settings and fresh mountain water and grass that makes this beef so special. finally sdg completed the package for Slasheye with a bright red graphic that is produced as a sticker (and koozie!) that goes out as a seal on every white butcher-paper wrapped cut of beef, creating an eye-catching presence that doesn't get lost in the crowd.